We help organizations that are working to hasten the transition to electric vehicles.
Understand the fleets
Develop an understanding of the motivations and concerns of the companies you’re trying to help electrify.
Understand the context
Having an intuitive understanding of the conditions in which companies operate, not just at present, but also in the past. Understand the challenges from previous energy transitions, but also understand the recent challenges from technology or regulation.
Understand the equipment
What is the difference between one truck and another? What are they used for. Why does one company or market use used trucks, why does another always buy new? Understanding the equipment doesn’t just help you understand electrification, and generalized understanding of trucking builds credibility with your clients.
Create a culture of interest in trucking
Authenticity in your organizations interest in electrified fleets and their success is key to accomplishing the brief, but also in interacting with those fleets. If you and your people don’t find it interesting you won’t be able to make a compelling case for why it should be done. We’ll get you excited about trucks, especially electric trucks.