medium and heavy duty truck electrification credibility, experience and insight
We offer electrification consulting for fleets, publications and organizations interested in the next energy transformation. We provide a viewpoint based on actual experience and an understanding of transportation history.

Reality, not wishful thinking.
Our advice isn’t based in internet consensus, wishful thinking or OEM press releases.
Fleets
We own a fleet with two electric trucks and two electric cars with 160,000 miles between them. We’ve been trucking for 23 years.
Media
Insightful commentary on electrification, specific questions answered and fact based reality checking.
Organizations
Historically guided direction for governmental or non-profit organizations looking to increase adoption of MHD EVs.
History
By looking at the transition from external combustion (steam) to internal combustion (diesel) we can see what’s needed to speed electrification.
Experience
Since 2021 we’ve run medium duty electric trucks and made money doing it. No amount of conjecture can replace doing the real thing.
Insight
Combining historical context, actual experience and vision of how to make electrification more than the sum of it’s parts is how we move forward.
An array of resources
Our comprehensive suite of professional services caters to a diverse clientele, ranging from homeowners to commercial developers.
Learn:
- How to market electrification to fleets
- How to leverage rooftop solar and EVs to control costs.
- Facilitate driver acceptance.


Read our Blog
- Reviews of actual equipment.
- Thoughts about the future of transportation.
- Highlights of our transportation history.